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THE POWER OF BRAND VALUES

Brand values are the guiding principles and beliefs that shape a company's identity, culture, and interactions with stakeholders. They define what a brand stands for and guide its actions, decisions, and relationships. In this article, we will explore what brand values entail, why they are essential, and the benefits they bring. Additionally, we will examine some examples of brands that have successfully embodied strong brand values.

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THE SIGNIFICANCE OF BRAND VISION

A brand vision serves as a guiding light, providing a clear direction for a company's growth and success. It encapsulates the desired future state of the brand and acts as a driving force for strategic decision-making. In this article, we will explore what brand vision entails, why it is crucial, and the benefits it brings. Additionally, we will examine some of the best brand vision examples that have made a significant impact.

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BRAND PURPOSE

Brand purpose goes beyond mere profitability; it defines a company's values, beliefs, and impact on society. By providing a deeper emotional connection, brand purpose differentiates businesses in the marketplace and fosters loyalty among customers. In this article, we will explore the importance of brand purpose and the benefits it brings within the marketplace.

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THE POWER OF BRAND RELEVANCE

In today's competitive business landscape, establishing a strong brand presence is crucial for long-term success. A brand represents the identity, values, and promises of a business, and when effectively communicated, it can create a powerful connection with the target audience. Understanding the significance of brand relevance, Gold Coast Graphic Design goes above and beyond to ensure that every brand they create conveys the right message to the intended target audience.

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GO STRAIGHT TO YOUR CUSTOMERS FRONT DOOR

This outbreak is a tragedy, affecting thousands of people. It is also having a growing impact on the global economy. The outbreak is moving quickly, and so must proactive businesses to adapt to their changing marketplace.  We have seen many examples of clever fast moving inspirational business leaders. Gin turned into cool hand sanitizer, and florists adapting to deliver fruit and veggie boxes. Is there ideas you can explore?

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Rebrand to Grow your Business Workshop - 2020 Workshop

2ND APRIL // Everyone talks about branding and how important it is, but does anyone really know what the f*** branding means and why you need it? If you’re like most business owners, when you started you chose a logo, some colours and fonts and voila!, you had a brand. But that’s not all branding is, folks.

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Make your Marketing Work - 2020 Workshop

14TH MAY // If you’re wasting money on marketing, not getting it right or it’s giving you a headache this is the workshop for you. In this interactive workshop you’ll learn how to create a marketing plan through discussions and exercises. This will form the framework of your marketing strategy for the year.

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Using Social Media to Market your Business - 2020 Workshop

9 TH JULY // Social media… everyone says you need to be using it to grow your business. But there are so many platforms, so where does a business owner begin?

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Managing Money for Freelance Graphic Designers 2020 Workshop

3 SEPTEMBER // So you studied graphic design and developed your skills to start your own freelancing business… but now you know it’s time to learn how to take care of your books.

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Free Seminar - The Young Ones 2020 Workshop

12TH FEBRUARY // THINGS YOU DON’T LEARN AT SCHOOL, BUT NEED TO KNOW SO YOU HAVE MORE MONEY NOW AND IN THE FUTURE! Are you between the ages of 15-30 and need to get educated about money? Are you are leaving school or university soon?

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Organic SEO: What is it? (And some tips and tricks) 2020 Workshop

5 NOVEMBER // Your website should be one of your most powerful marketing tools, working 24/7, 365 days a year to bring you more clients. But are people finding it? Organic SEO is a range of strategies you can use to get found on search engines.

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Rocket Your Profits in 2020 Workshop

6TH FEBRUARY // Let’s get your year in business started right – with a plan for success. In this hands-on workshop you’ll explore setting goals and targets, planning 101, promotional activities and anything that might hold you back.

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Bindaree Beef: J.R. McDonald

“The Chairman” has been a well-kept secret for many, many years. This is the first time the product has been made available outside the family company, and it is now only available in limited, exclusive amounts. “The Chairman” has a big bold flavour with luxurious silky tenderness. A true bespoke experience.

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Bindaree Beef: Fernhill Road

As you drive over the Waterloo Range of the New England High Country, the heart flutters, and you gain a glimpse of what lies ahead. This is a restaurant and family grade, premium Grassfed beef to satisfy even the most discriminating palate in the family, getting a gold standard for consistently tender and delicious beef.

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TOP 6 TAKEAWAYS: PRO PHOTOGRAPHY VS AMATEUR PHOTOGRAPHY FOR YOUR BUSINESS:

TOP 6 TAKEAWAYS: PRO PHOTOGRAPHY VS AMATEUR PHOTOGRAPHY FOR YOUR BUSINESS:

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GCGD Business Handbook

We have collated this introductory business handbook as a guide to help you and your

business when starting out.

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Getting Started in Business Seminar // 7th FEBRUARY 2019

Start to focus on those first initial steps of setting up a business. From Tax, Bookkeeping and accounts through to starting to figure out your own visual branding - this Seminar is perfect for those just starting out.

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Marketing Online // 7th MARCH 2019

An introduction into different online marketing platforms + techniques you can explore when starting out your business. Dive into the world of paid + organic Social media & creating the ultimate webinar funnel.

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Branding & your Business Statement // 28th MARCH 2019

What it is it that you want your business brand to 'say'? Exploring different elements of branding we will get you to put your thinking caps on and start brainstorming! Learn how to write your own 'Elevator Pitch' and mission statement.

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It's Money Timmme // 2nd MAY 2019

Come along for a night full of valuable information about tax planning, tracking figures, choosing the right financial products for your business, bookkeeping tips & tricks and so much more!

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What Exactly is Marketing? // 6th JUNE 2019

This Interactive workshop will take you step by step through the process of creating a marketing plan. Through discussions and exercises we’ll help you form the framework of your marketing strategy and plan for the year.

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Let's get down to Business // 4th JULY 2019

So you're amazing at what you do and the services/products you supply! But this doesn’t mean you studied how to run a business. Time to get some INVALUABLE advice that will lead to more money, time and a smoother business overall.

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Connecting through Social Media // 1st AUGUST 2019

An introduction to the main platforms in Social Media and the benefits of using these for your business. Learn how to prepare a basic social media plan and also look into the language you use and some prompts to increase engagement through your copy.

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Unwrapping Packaging // 5th SEPTEMBER 2019

We will be exploring the topic of design & check out the latest samples from our local label printer - looking at 4 key industry sectors, as well as chat through some of legal requirements related to packaging.

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Do the words your Business use matter? // 3rd OCTOBER 2019

Every time a potential customer or client reads about you is an opportunity to connect and convert. Find out how to make the most of what people are reading about you with this workshop.

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What is Organic SEO? // 7th NOVEMBER 2019

Anyone with a website can greatly benefit from understanding organic SEO. This is the phrase used to describe processes to obtain a natural placement in google. Learn basic tips and tricks that you can implement yourself.

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Client Experience: Himalayan Salt Factory

We love having the chance to help clients brand their products, especially when those products centre around food-related items! Our designer Racheal undertook a project last year with client Patrik Ujszaszi, co-founder of the brand Himalayan Salt Factory.

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Client Experience: B Inspired

Some of the ground work had been done already when Beata came to Stephanie. A simple logo had been created but there was nothing else to go by. She know what she wanted to convey but had nothing more than a typographic logo to work with.

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Start Planning to PIMP Christmas for your Business Now!

Let’s face it, the holiday season is a time of year when a lot of people could really do with a helping hand. Your business can make life simpler for them by providing simple, easy solutions to their gift-buying dilemmas.

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What Does a Graphic Designer Do Anyway?

Graphic designing is a serious business – we actually never get to play with crayons. An experienced, talented designer can have a huge impact on your business in a positive way.

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Client Experience: Prodigy Advisory

Financial planner Tony Pham was looking to start a firm geared towards a younger audience. He knew what he wanted his brand to convey but needed help making it happen. He called us at Gold Coast Graphic Design and the rest is history.

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Client Experience: Oasis Financial

Kelly’s goal was always to help Steve gain more enquiries online. ‘I wanted a website that would convey what we do, who we assist, and how we can assist. Most importantly, we wanted to attract new enquiries and clients.’

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Put These Tasks on Your To-Do List this Month

May can be a busy month for many businesses. Tax time is coming and with it comes the colder months, which can provide extra challenges. So what can you do now to make sure that your business is in the best possible shape for the coming months?

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What is marketing and how do you get the most out of your marketing dollar?

Marketing is a very broad area of business management and while it has many different components to consider, small businesses generally don’t have different departments to handle each of them, so here is some pointers to help you get the most out of your marketing dollar

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Recent Client Experience: The Decisive Point

The Decisive Point specialises in business and operational strategy development and are experts in strategic business plans made simple, read about their experience with Gold Coast Graphic Design

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Recent Client Experience: Con-seal

Conseal is a company that specialises in decorative concrete solutions, here is their experience with Gold Coast Graphic Design

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How your branding story is important in making you memorable

Most people set out to get a logo and business cards to set them up for marketing, maybe a website as well. But often they don’t consider their whole branding story.

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6 Killer resume tips from a Graphic Designer

You’ve got the skills, but how do you stand out to potential employers? We've put together some tips to help you land that job!

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THE POWER OF BUSINESS CARDS

Business cards are one of the most important marketing tools you can have! Here are the basic principles for business cards and how you can leave a lasting impression on your clients

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HOW TO CHOOSE A GOOD BUSINESS NAME

Have the perfect business idea but struggling with a name? One of the most important and potentially confusing steps of starting a business is choosing a business name.

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Recent Client Experience: The Active Passport

They saw a need for specialised travel consultant services for active travellers. They came to us to get help turning their ideas into a visual brand. They're extremely happy with the results and have even had comments from other marketers about it being "totally on-point".

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10 BIGGEST BRANDING BOO BOOS TO AVOID

Branding a business is no simple task! So we look at some of the biggest mistakes in branding and how to avoid them to give your company the best start

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HOW TO GET MORE BANG-FOR-BUCK FROM YOUR MARKETING BUDGET

Branding is an extremely important aspect of any small businesses marketing. It’s especially important now, with the popularity of Google Searching and social media for products and services - 93% of shoppers’ buying decisions are influenced by social media! Crazy hey!

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12 Essentials things to do when starting a new business

We want to take some of the weight off your shoulders, so we’ve put together the twelve things that we think are essential to do when starting a new business.

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Appealing to your target audience with flyers

Flyers can be a really great way to help improve your business. Read more about how some of these tips and useful ideas will help to boost your business today

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Latest Project: Wildernis Cafe

Serving your favourite eats, beats, coffee, beers and cocktails, Wildernis is the new Palm Beach hotspot which also serves breakfast and lunch daily. They get our tick of approval, and our personal favourites are the sangria and ink gin cocktail! Check them out!

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HOW YOU CAN MOVE FORWARD WITH STARTING A BUSINESS IN 2018

Tips on how to start a business in the new year and also why branding is so vital to the success of your company

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Latest Project: Naked Nutrition

Melek Engel was starting up her nutritious, gourmet food business, Naked Nutrition, when she approached us to help her develop her business branding. She kicked off with our business branding package.

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Marketing done different - Stand Out from the Crowd

Jeannie Anderson is an Owner/Partner/Accountant at Mayberry Meldrum & Anderson at Murwillumbah. Jeannie is a great business woman. She's a prolific networker and has built a solid business foundation based on relationships and high quality service.

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Latest Project: Industri Pet

Hazel and Joe Clarke are Gold Coast business owners who've been involved in the pet industry for many years and this year they launched an innovate range of patented pet products - Industripet.  We were excited to be asked to work with Hazel and Joe to redesign their business logo and design their product packaging.

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