HOW TO CHOOSE A GOOD BUSINESS NAME

Your business name can make a BIG difference - positive or negative - to your branding or positioning in the market. It can ultimately determine how people respond to you and your services. Starting off with a strong name is the first step towards making your marketing work. A good business name needs to be DESCRIPTIVE, MEMORABLE AND COMMUNICATIVE.

 

EXAMPLES OF GOOD BUSINESS NAMES

 

https://gallery.mailchimp.com/9d63ab3b61f38f9f9994da989/images/0fbb5760-200c-490c-9785-36efbdc9188d.jpg


Affordable Scapes describes their price point and the word 'scapes' explains the industry they're in and makes it sound professional.

https://gallery.mailchimp.com/9d63ab3b61f38f9f9994da989/images/ffce6943-e2b4-4f20-a575-d0f3630601d0.jpg


Lightsmith Images uses the descriptive word ‘images’, includes the client’s last name Smith and pays homage to the craft of photography, tracing back to its origins.

https://gallery.mailchimp.com/9d63ab3b61f38f9f9994da989/images/d6aed3cf-3c3b-477c-958f-6d2aa2630151.jpg


The Bakehouse is very self-explanatory, has a modern yet familiar feel and describes exactly what it is.

THE WORDS YOU CHOOSE SAY SO MUCH!

 

Choose the words you use carefully. Below are types of wording combinations you can make along with their implications.

 

RANDOM - "Blue Birdy Solutions" - a name chosen often because of personal reasons but not necessarily explanatory of your business, industry or services

 

TRENDY/QUIRKY - "Crunch" or "Counting Sheep" - tend to be one word and not necessarily descriptive of your business, industry or services

 

DESCRIPTIVE - "Accurate Bookkeeping" - often uses an adjective related to your business, industry or service and the business description as part of it

 

LOCATION BASED - "Byron Bay Bookkeepers" - self-explanatory, these are great for instant creditability and Google Ranking

 

AUTHORITATIVE - "Bookkeepers Australia" - will have an air of high standards, longevity and therefore gives a feeling of instant trust

 

The words you use will give a reflection of your prices and level of service. Use words that will attract the RIGHT CLIENT! Also think about your potential clients' disposable income as some people choose services by price:

 

"Cut Price" - cheap, maybe not the best, budget

"Executive" - bigger, company, expensive

"Complete" - safe, no obvious price point

 

If you would like more information; help with your concept; or if you have any queries, please contact us.

Gold Coast Graphic Design Facebook Gold Coast Graphic Design Instagram Gold Coast Graphic Design LinkedIn Gold Coast Graphic Design Pinterest Gold Coast Graphic Design Pinterest

As your business’ creative partner, we will turn your unique business strategies
and objectives into effective visual tools that captivate your clients and customers.