Bindaree Beef: Fernhill Road

THE BRIEF: Fernhill Road Beef is a Grassfed, succulent, tender beef which is typically lower in fat and a healthy option for day to day eating. Your family will benefit from the mineral rich, grass fed diet of the cattle, producing a nutritious, healthy choice of beef. For this brand, landscape needed to feature heavily, along with a very modern feel to the logo. The client wanted to portray lush green trees and an inviting path, inducing memories of a family cottage awaiting at the end of the road.

Melbourne 2014 Royal Melbourne Fine Food Awards | Silver (Branded Beef, MSA Graded Beef)


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