before and after Business Rebranding

When you start a business it is not uncommon to be passionate and knowledgeable about your trade, but its not uncommon to be inexperienced in the world of business or marketing. So many people use a $5 app or worse still use a template from vista print and use this to represent you. Neither option will be unique nor illustrate your value. In time with experience you realise it does matter what you look like and that your branding and marketing does convey a message. It does matter and will effect how profitable and successful your business can be.

We like to start with you telling us your story, what makes you and your services unique, then analyse your target market, what makes them buy and ideally at the end of the day give you an identity that you feel connected to as well as one that works in the marketplace. Please contact us and come on in for a free analysis of your branding

 


Green Mountain Meat - business Rebranding

Green Mountain Meats are a well-established multi-generational family business with years of history and a visual identity that has a good following. They wanted to keep the elements of the past but make the logo more modern and easier to use when marketing and packaging their products. This is a great example of where a logo makeover keeping its brand recognition

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

Mayella - packaging Rebranding

Mayella is an established brand of over 2 decades, a premium brand of Vegan Skincare, Nutritional Blends, Capsules and Herbal Tisanes. Having been successful in business for such a long time, Amanda the founder came to us looking to refresh their packaging designs to be more modern but still retain the essence of the old designs. Each of their products had been attributed with a particular background pattern over the years, so we kept these and refreshed the entire design starting with their nutritional blend range. Being a premium product, we kept a very clean but high end look through carefully considered layout and font use, and carried this through to the final product in printing with metallic highlights in their labels. This new look has been carried throughout their tisanes and soon to be skincare, to bring all of their products to a look where they can compete in the modern marketplace. See rebranding and full design makeover

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

mac Financial Group - business Rebranding

Peter and Marissa McDonald have been financial planners since 1989. They were looking for a more modern professional look

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

wild nights party bus - business Rebranding

This is one of our favourite old examples. The original made in paint, therefore no files that can be used by professionals and it lacks the fun energy that you would expect from a night out on a party bus with your friends

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

burleigh Beauty Bar - beauty Business Rebranding

Located in Burleigh Ell was revamping her interior design and general identity. Although she liked her current look the files where hard to use and the background being an image makes it hard to use standing alone (like on a shirt). We tried to keep with the look already established but make it more usable and legible without looking the customer recognition already established

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

westbrook - dentist business Rebranding

Located rurally near Toowoombah it can be hard to access professional graphic design services. The client tried a cheap online option with everyone having input of their likes and dislikes. The original didn’t evoke the feeling of a clean professional dentist surgery. We have combined the Lilly (clients favourite flower that they had personally taken photos of to hang in the waiting room) with a tooth. The final outcome has a personal connection for them but also professional and tying into their service. See rebranding and full design makeover

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

vabori - product Rebranding

Vabori Olive Leaf Extract is Grown and Harvested on our Organic Family Owned Olive Plantation in Queensland, Australia. George believes in making their products as naturally, ethically and organically as possible. He was looking for an updated clean modern eye catching look to stand away from the current dated looking products on the shelf in his industry See rebranding and full design makeover

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

 

GREAT CUSTOMER SERVICE, CLEAR COMMUNICATION & ATTENTION GRABBING DESIGNS

“Gold Coast Graphic Design was able to take our abstract ideas then design logos and marketing materials that were beyond my expectations, and now has our small town talking about our new shop.

They also saved me a lot of headaches by dealing directly with our sign writer to ensure the design would be suitable for our shopfront. The shop-front signwriting is done, still to do inside, but wow!  How different does it feel to get rid of the old blandness and have it looking and feeling like a reinvigorated (but traditional) business.

Someone has nominated the shop for the Scenic Rim Business excellence awards in the customer service category but ALSO in the marketing category.  Considering our marketing focus in these early days has been limited to positioning the shop type and to build a brand/image visually established by your hard work on the project,  that is certainly a big pat on the back for your efforts and understanding of where we wanted to go with the business. Can’t speak highly enough of the great customer service, clear communication and attention grabbing designs.” - Jennifer Downes, The Butchery Canungra, www.thebutcherycanungra.com.au

 

 

 

 

 

Talc Electrical - trady Rebranding

Talc electrical were using a DIY design from vista print. He really was looking for a strong icon that he could use on his hats clothing and ute. . See rebranding and full design makeover

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

Street Cred - community service Rebranding

Project Street CRED – which stands for collaborate, re-engage, empower and deter, has been led by Gold Coast District (GCD) Police, Cross-Cultural Liaison Unit in partnership with, the Gold Coast Youth Service, Department of Child Safety Youth and Women, Department of Youth Justice and Keolis Downer – Glink. Designed internally it lacked a look modern youth would connect with

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

The SpaMan - business Rebranding

Bruce has been servicing spas for many years and established himself through doing a great job. But his business card being a template from vista print could easily tie him to other businesses with not so good reputation (as it’s the same). Looking to have an identity of his own we were able to purchase an illustration (keeping it cost effective for him) and change it to have grey hair and a moe to match his iconic handsome appearance

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

Roof Ninja - business Rebranding

Dane was looking for a higher profile in his business and wanted a more professional look. He liked the idea of still keeping the roof, colours and the ninja.

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

Property Floor Plans - business Rebranding

Peter was looking for a sophisticated look that didn’t necessarily have a high rise development look. Also wanting it to be less generic to the clip art style logo format See rebranding and full design makeover

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

Dentist - business Rebranding

The clip art used originally was small and not a file usable by professionals for signage/uniforms/etc. They were also looking for a more friendly hippo to appeal to kids, as well as a professional look putting parents minds at ease

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

New Wave - Plumbing Rebranding

New Wave didn’t really have a logo, just a template from vista print that didn’t work to give them an identity that they could use easily on shirts, utes and other marketing

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

 

 

THE WHOLE PROCESS WAS DONE IN AN OPEN, FRIENDLY & EFFICIENT ATMOSPHERE

“After starting my own electrical contracting business last year, it had progressed to a stage where I needed to take it to the next level. My idea was to sharpen my businesses image and focus its direction. This is where I enlisted the skills of Kelly Robinson at Gold Coast Graphic Design.

After an initial consultation at her office, we formulated a new business name and a logo that was clean and sleek. Through various emails and telephone discussions we tweaked and tuned all the facets for my businesses re-vamp. This included: various logos for use as vehicle signage; work shirt embroidery and job site advertising banners; all stationery formating needs from invoices and letter heads; to job cards and risk assessment forms. During this process Kelly suggested the opportunity to produce some promotional flyers to further enhance my businesses profile. Since their launch, these cost-effective flyers have created a lot of interest and have paid for themselves in less than a month.

The whole process was done in an open, friendly and efficient atmosphere. I have absolutely no reservations in recommending Kelly and her staff to any business that is looking to progress their business to the next level. Great work Kelly!” - Mark Seller, Green Electrical

 

 

 

Medicinal Chef - business Rebranding

Steph had been using this DIY icon that didn’t really represent the direction she wanted to move towards. We did still keep her balance scales to have a tie to her past but her new look is clean and punchy. See rebranding and full design makeover

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

Lara Moore - Architech Rebranding

It is not abnormal for people when starting as sole traders to jump online to vista print to design themselves a card. The problem is many many other people use the same templates and there is nothing unique about this. It is not branding you and does not show your individual qualities

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

Illustion - beauty Rebranding

Illusion where using just a piece of type, nothing memorable or unique about it. There was no thought or planning behind the placement colours or style.

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

Holistic marketing - business Rebranding

Holistic Marketing needed a new look with a more modern clean appearance. Also the image based logo was hard to use and reproduce

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

Himalayan Salt - salt packaging Rebranding

The Himalayan Salt Factory is the largest retail and wholesale Himalayan Salt supplier in Australia. The business had been going for some time, but Patrik was after a fresh new look. See rebranding and full design makeover

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

Gladiator Pest Control - business Rebranding

Andrew had a friend do his drawing and made his cards from paper. We cleaned his drawing up without loosing the essence of his mates drawing and printed them on top quality card. Gladiator Pest Control old logo design. See Andrew's full design makeover

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

Georges on Broadbeach - Resturant Rebranding

Emilio came in to just do a business card. We needed to recreate the logo for them as they didnt have the files, so we gave them a tweek of the logo at the same time

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

 

I wouldn't dream of using an expensive big city agency again

“After working with Gold Coast Graphic Design to develop marketing collateral for multiple businesses, I wouldn't dream of using an expensive big city agency again. Kelly and her team provide World class designs at great prices, and their turnaround times are lighting fast. I really like that I can come in and sit next to the designer to get exactly what I need there and then.” - Andrew Gapes

 

 

 

 

foxes Real Estate - Real Estate Rebranding

Looking for some new signs it was a great time to llok at revamping to look more professional and modernise the look. Locally known and recognised it was important to just tweek the identity as opposed to completly change it

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

ECS Agri - business Rebranding

ECS had made their logo themselves, looking to move into larger market places they felt it needed to be revamped to have more presence and a stronger identity

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

Dane+Julia - business Rebranding

Dane and Julia had been using a DIY design to get their business started.

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

Custodian realty - Real Estate Rebranding

 

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

Cre8ive - business Rebranding

 

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

Coolabah Cooling - business Rebranding

This redesign was very suttle as not to loose customer recognition. Bill and his team are great to work with. Coolabah Cooling old logo design. See Bill's full design makeover

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

The whole process was done in an open, friendly & efficient atmosphere

“After starting my own electrical contracting business last year, it had progressed to a stage where I needed to take it to the next level. My idea was to sharpen my businesses image and focus its direction. This is where I enlisted the skills of Kelly Robinson at Gold Coast Graphic Design.

After an initial consultation at her office, we formulated a new business name and a logo that was clean and sleek. Through various emails and telephone discussions we tweaked and tuned all the facets for my businesses re-vamp. This included: various logos for use as vehicle signage; work shirt embroidery and job site advertising banners; all stationery formating needs from invoices and letter heads; to job cards and risk assessment forms. During this process Kelly suggested the opportunity to produce some promotional flyers to further enhance my businesses profile. Since their launch, these cost-effective flyers have created a lot of interest and have paid for themselves in less than a month.

The whole process was done in an open, friendly and efficient atmosphere. I have absolutely no reservations in recommending Kelly and her staff to any business that is looking to progress their business to the next level. Great work Kelly!” - Mark Seller, Green Electrical

 

 

Coastline Cleaning - business Rebranding

Michelle wanted a more fun, clean and memorable image. I met michelle at a local business event, she proudly handed over her 80gsm piece of paper that she had made in word with clip art. In time she started to understand the imp0ortance of having an identity that had more investment into it, and how much better business cards felt when they were not paper :) See Michelle's full design makeover

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

Australian cattlemans choice - Meat Packaging Rebranding

Greenmountain Meats are a multi-generational company with a rich history in the Australian meat marketplace. Some of their product brands where still using designs from decades ago and looked a little dated

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

 

business Rebranding

Jay original design was very busy and was not visible when printed at small sizes. His target market also being younger men with the interest of lifting weights so a design with more punch and masculinity was needed

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

Architectural Glass and Cladding - business Rebranding

AGC have worked with us for many years using a simple type based logo. Wanting to lift their profile they felt the logo did not represent the prestige quality that their products were. We have incorporated gold foiling and black gloss cello glaze on their printing for an even more luxurious feel

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

AC Electrical - electrician Rebranding

AC electrical had been using a simple font for many years that had a disjointed appearance. Needing a new business card was the perfect time for them to update to more colourful noticeable identity

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

4x4 Centre - business Rebranding

Looking to expand and open a shop front 4X4 felt the look was not symbolising the adventure of their industry and products. We had to keep in mind that vehicles change so regularly that it was important for the make and model to not be a huge focus in the new branding. See the full design makeover

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

For more information on Gold Coast Graphics Redesign services click here
Read more about our Logo Design Process
For more about Gold Coast Business Card Design and Printing

Graphics Redesign Gold Coast can transform a tired old business image into a professional new enterprise that appeals to the modern market. Gold Coast Graphics Redesign recommends a “Business Makeover” package to maximise success: Business Cards, Stationery, Signage, Uniforms, Vehicles, Website...

 

 

MORE THAN HAPPY TO RECOMMEND YOUR SERVICES ANY TIME!

“Dear Kelly, thank you for designing our logo for our cleaning business. Greg and I were delighted when you showed us how you could create a Monarch Butterfly design to work on our van. After we got the logo next was the shirts, business cards and web page.We get a lot of comments about the new look of our business. Mainly: “Love your van who did you use?” or “Your shirts look great with the stenciled butterfly on it. Good thinking of putting the website address on the back”

So Kelly I would just like to say, THANK YOU for making us stand out in the crowd. Keep up the professional work; I am more than happy to recommend your services any time!”Shari Cowan, Monarch Prestige Clean, www.monarch.net.au

 

 

white rabbit - business Rebranding

 

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

the village fishbar - cafe Rebranding

The vision, the brand: After purchasing an existing business with her mum, Alicia approached us with a very particular vision in mind. As the shop fit out was already in the works, it was important that the logo and branding suit the existing plans and mesh well with the interior design. As It was also rebrand, it was critical that the new image was delicate in its approach to sit well with existing customers, while enticing new ones. Alicia was a joy to work with and always valued our input and ideas to help her brand move forward. See rebranding and full design makeover

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

Victorian Goddess - shop Rebranding

We had so much fun working on this project. We created a vintage logo with ornament elements that spoke to her customers. Carrying these ornaments across other medias, we were able to keep everything cohesive. As Michelle has an extensive range of products in her shop, we were also lucky enough to complete a wide range of label designs that come in all shapes and sizes. Michelle is very pleased with her logo and label designs and is very proud to show them off in her shop.

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

sixarms - business Rebranding

 

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

Structural Engineering - business Rebranding

 

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

seabreeze Shutters - business Rebranding

 

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

 

Ontrac - business Rebranding

 

Business redesign Gold Coast

Business Branding Tweed Heads

Business Branding Gold Coast

 

Another Happy Customer... “Dear Kelly, thank you for redesigning our logo for our cleaning business. Greg and I were delighted when you showed us how you could create a Monarch Butterfly design to work on our van. After we got the logo next was the shirts, business cards and web page.We get a lot of comments about the new look of our business. Mainly: “Love your van who did you use?” or “Your shirts look great with the stenciled butterfly on it. Good thinking of putting the website address on the back” So Kelly I would just like to say, THANKYOU for making us stand out in the crowd. Keep up the professional work; I am more than happy to recommend your services any time!" - Regards Shari Cowan Monarch Prestige Clean www.monarch.net.au

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As your business’ creative partner, we will turn your unique business strategies
and objectives into effective visual tools that captivate your clients and customers.