Soak Gold Coast - Gold Coast Graphic Design

Soak Gold Coast Branding DESIGN

Soak Bathhouse is a retreat, reinvented, to help you reconnect to yourself and create a wellness routine for your everyday life. Combining affordability and luxury, Soak is a modern Australian bathhouse and urban oasis, conveniently located in the heart of Queensland’s iconic Gold Coast. For your 90 minute micro dose of wellness, move between their open air mineral pools, hot spas, cold plunge and saunas, or relax and unwind with one of their signature massages and therapies. We created a clean and timeless identity for Soak through the use of subtle customisations which as a whole emphasised on the ideal of a unique wellness experience at soak.

What we created: Spending time researching similar services, products and target audience, we developed a logo and branding that is modern and crisp in design. The aesthetics were important to align with their core values and company messaging. On a marketing level how to best capture the target audience was our mission. After the logo design, then branding we worked closely with Soak Bathhouse to designed all their collateral to promote and continue the message behind their new brand. We extended the branding to 16 page style guide, social media package, email signatures and custom website

Soak Gold Coast Logo Design